When to post Creatives

When it comes to growing your audience as an artist, when you post on social media can be just as important as what you share. Marketing research shows that platforms like Instagram, Facebook, and TikTok each have peak engagement times—periods when your followers are most active and likely to see and interact with your content. Posting during these windows can help you reach more people and boost visibility for your work. Here are some of the best times to consider:

Timing and platform matters and here is some stories to emphasize this point:

Increased Reach on Instagram

“After struggling with low engagement, Brooklyn-based illustrator @ArtByNina decided to start posting her reels around 6 PM instead of noon, based on Instagram engagement research. Within a week, her average reach tripled, and one of her time-lapse videos even landed on the Explore page—earning her over 2,000 new followers in a weekend.”

Boosted Sales from Facebook Posts

“@StudioClayWorks had been sharing their ceramic pieces randomly throughout the day. But once they began scheduling Facebook posts for 8 AM and 8 PM—when their audience of working moms and collectors were more likely to scroll—they saw a noticeable spike in website visits and sold out their latest mug collection within 48 hours.”

Viral Growth on TikTok

“Emerging painter @JulesPaints made a habit of posting process videos on TikTok at 10:30 PM. Turns out, that’s when a lot of night-owl creatives are active. One post, shared at exactly that time, went viral overnight—bringing in over 500,000 views and sparking commissions from three different countries.”

Consistent Engagement from Data-Driven Posting

“@ColorByRafa kept getting inconsistent likes and comments until he reviewed his analytics. He found that most of his audience was engaging between 11 AM and 1 PM. After aligning his post schedule with that window, his average engagement rate jumped by 40%, and he started seeing steady growth week after week.”